Overview

Haugland Group, a leading construction firm known for its commitment to quality and innovation, recently embarked on a digital transformation journey, including consistent use of Procore – the industry’s premier construction management platform. Recognizing that technology adoption hinges on user engagement, Haugland Group partnered with Whistle Rewards – the construction industry’s premier rewards and recognition platform.

The Challenge

Despite its robust reputation and dedication to excellence, Haugland Group faced the familiar challenge of ensuring smooth and consistent technology adoption among its workforce. Key obstacles included:

• Comfort with Established Processes: Employees were experienced in legacy systems and traditional project management methods.
• Learning Curve: Transitioning to Procore required mastering new workflows and digital tools.
• Biological Resistance: People are naturally resistant to change and without knowledge, motivation and salience – are unlikely to do so.

Haugland Group recognized that a structured, yet engaging approach was necessary to overcome these challenges and fully leverage the capabilities of Procore.

The Innovative Approach

To bridge the gap between advanced technology and user adoption, Haugland Group turned to Whistle Rewards. Leveraging Whistle Rewards’ expertise in creating incentive-driven programs proven to improve technology adoption, the company designed a learning incentive program and communication plan. Key elements of this approach included:

• Learning Rewards: Whistle created a reward program to incentivize learning activity that could be deployed with no additional apps or work by the recipients.
• Progress Metrics: Because Whistle is already seamlessly integrated with Procore, measuring learning impact and Procore adoption is both easy and real-time.
• Communications: Both paper and electronic forms of communication helped announce the new learning rewards program, and then celebrate progress to encourage continued engagement.

The Remarkable Results

By deploying a combined learning, incentive and communication program, Haughland group, with the help of Whistle, tapped into the three key elements needed to drive behavior change and achieved extraordinary outcomes:

• 200% Improvement in Procore Adoption: Thanks to Whistle’s integrated incentive structure, user engagement with Procore effectively doubled, demonstrating the power of clear rewards and consistent communication.
• Changing Perceptions of Technology: Employees began viewing Procore not as a daunting shift, but as a valuable tool for streamlining their workflows and delivering better project outcomes.
• Improved ROI of Procore Investment: With more staff actively and confidently using Procore, Haugland Group realized faster project completion times and fewer errors, improved safety and better overall financial outcomes.
• Better Data Produces Better Insights: Accurate, real-time data captured from the field gave leadership greater visibility into project performance, enabling more informed decision-making and ongoing process improvements.
• Empowered Workforce: The success of the program reinforced a culture of continuous learning and innovation, positioning Haugland Group as a leader in digital transformation within the construction industry.

Images, Manpower Logs, Daily Log Reports all showed a dramatic increase over the first 60 days of Whistle Rewards activation.